How To Write A Travel Article That Will Captivate Your Readers

The travel niche has seen a lot of expansion in the recent years, and more and more freelancers are looking to try their hand at writing travel blogs. But not everyone can succeed at writing a travel article that can truly captivate the readers. If you want to make your name in a crowded niche such as travel, you must stand out and be more interesting and original than your competitors.

And that, of course, is not easy. I have seen many travel bloggers that seem to think that being original in this niche is impossible, because their posts are generic, full of cliché words and descriptions. How many times have you read a travel article where every village is “quaint” and “charming” and “authentic”; where a city “has something for everyone to enjoy”; that inevitably end with something like “I vow to come back as soon as possible”? Exactly. Not only does that not bring any value to the reader, but it also showcases some sloppy writing. But think of the blogs that are successful and well known. What do they have in common?

A quick look at Fathom’s list reveals 24 popular travel blogs. Let’s take a further look at some important things about travel blogging.

Travel article

The theme of your travel article or blog

You can find a number of differences between popular travel blogs, but the biggest one will certainly be their theme. Whether it’s about food, fashion, backpacking, it always reflects what the writer is interested in and what keeps them going during their travels.

So try to focus your articles on what you are passionate about, instead of trying to cover everything at once. You might feel this is counter-intuitive and that people want more general information, and this is fine, but it’s not something that will capture attention and make a dedicated following. However, reaching out to people that have the same interests through your blog will.

Curiosity and a love for exploration

These go hand in hand with traveling so don’t neglect them in your article! Go where you’ve never been and describe it without resorting to clichés that we covered earlier. If you struggle with descriptions, practice will take you a long way: you don’t even have to leave your room for it. You can go to your backyard or local park and describe what you see, then gradually work on improving it.

Talk to the local people to discover places that are right up your alley and that you would find interesting to write about. The theme of your blog will determine what kind of place that might be. Research the history of the place that you are visiting thoroughly, try painting the whole picture for your readers, tell them a story about it while describing your own experience.

Where to get inspiration for your travel article

Whenever you can, read a good travel article. Not only can this help inspire you, but it will improve your writing as well. Look for blogs both similar in theme to yours, and those completely different, for a fresh perspective.

It’s beneficial to “take part” in other people’s creativity by reading their work. Every writer needs influences, and imitation is the sincerest form of flattery, as they say. You shouldn’t imitate other people’s content, but looking at how someone who is successful accomplished said success can help you find your own recipe for acknowledgement.

Great headlines

This will help you with any kind of writing when the goal is to capture attention – a good headline is about half of your work. But, if you have a good story to share, writing a headline for it shouldn’t be that difficult. If you want to resort to hacks, there are many tried and true ways of writing an attention-grabbing headline, such as crafting a list headline, asking questions, making bold statements etc.

If you’re not into that, then think about what your travel article really is all about. What’s the point? Make your headline an answer to that question, but don’t reveal too much right away. Tickle the curiosity of your readers instead of offering it all on a plate at once.

Amazing photos

Photos are a great way to add content to your travel article and you can use them in various ways. You can make collages, do photo-stories, or use them to complement your writing rather than steal its spotlight away.

The goal with taking photos is not to just snap away and forget to experience your destination. Quite contrary, pictures should be something that helps you remember what you experienced. Look for the unusual, search for a beautiful landscape, but don’t let it overwhelm you. Instead, let your photos absorb the atmosphere of the place you visited instead.

However you chose to go about it, it’s important to remember that your travel article is going to showcase what you love and what you are interested in, and it will be palpable to your readers. Making a travel article takes a lot of effort and time, but the niche can be very rewarding and quite easy to adjust to your style, and hopefully, with our advice, you will be able to capture (and easily keep) the attention of your audience!

Janko Glavonjić

Freelance copywriter interested in sports, science, gaming and fitness. And, of course, the best brother in the world :)

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